Focus: Engaging and assisting new potential members in realizing the benefit and value of becoming an integral part of IAC, ensuing membership growth and customer relevance.
Background: Rasha has over 20 years of experience in marketing and business development in IT software development, events and publishing with the most recent seven years in IP in Dubai, UAE. She is passionate about building awareness on the importance and value of IP for women entrepreneurs and start-ups.
Fun Fact: Rasha is an avid traveller who mixes her passion for travel with her love for hiking, with her last hike being Camino de Santiago. Rasha also enjoys architectural drawing and painting.