September 29th at 2PM ET.
Licensing IP agreements has many advantages, including increasing a company’s ability to launch new products and services, grow its business and expand into a wider range of geographic markets.
Join Kim Chotkowski, VP, Head of Licensing Strategy and Operations at InterDigital, Inc., Kerry Kimes, Senior Business Development Director at Rambus and Mike Mclean, CEO of Innovation Asset Collective who will discuss will discuss the different types of IP licensing agreements available, the advantages of licensing IP as well as the steps involved when licensing your own IP and the IP of others.
Attendees will learn how to evaluate licensing opportunities, what due diligence is needed, along with the financial and business risks that companies potentially face without an effective licensing strategy or due diligence in place.
June 24, 2021
The IAC Education Team thanks all attendees who joined our June Innovator Series – IP Layering: Trade Secrets and Patents.
IAC co-founder Peter Cowan, Principal Consultant at Northworks IP was joined with Mike McLean, VP of Operations and Transactions at IAC and Cynthia Shippam, Industry Technical Advisor with the National Research Council (NRC-IRAP). Conversations centered about these two important types of IP protection and how to contextualize them within your business strategy, the key considerations of layering patents and trade secrets and the overall benefits of a nuanced approach to setting and implementing an IP strategy. Panelists showcased lessons learned from their many years of experience as experts in the field.
In case you missed the webinar and would like to reflect on the discussion, the key takeaways will be available shortly.
May 27, 2021: Trademarks and Branding Strategy
The IAC Education Team thanks all attendees who joined our May Innovator Series – Trademarks and Branding Strategy.
This session focused specifically on trademarks as a form of IP and explored the alignment of a company's branding and marketing objectives with its national and international trademark strategies.
IAC Education Executive Advisor and Distinguished Law Professor Myra Tawfik was joined by expert panelists Nicole Anderson (Strategic Initiatives, ENWIN Utilities and Energy) and Jason Hynes (Partner, Bereskin & Parr LLP) who provided their insight and learnings from their collective legal and business experiences, both in Canada and abroad.
The discussion topics included the basics of developing a branding and marketing strategy for a business and where trademarks fit into a marketing and branding strategy. Participants learned how to identify the practical steps and costs of securing trademark rights in global markets, how licensing and other strategies enhance the value of your trademark and your brand and ways to integrate legal and business best practices in developing your trademark, branding and marketing strategy.
In case you missed it or would like to reflect on the discussions, here at the key takeaways:
April 22, 2021
We had a very informative and engaging discussion with exciting panelists in the third installment of the Innovator Series webinars, Data Fundamentals for Business.
The webinar explored the value of data as a business asset, managing risk and leveraging opportunity.
Learn more about this topic with Key Takeaways from the session.
March 25, 2021
We had a lively session with an exciting panel of IP and business experts at our second Innovator Series webinar, Looking for Investors? Important of an IP Strategy in Raising Capital.
The webinar dove into what funders and investors look for in a pitch, the importance of creating an IP culture, and how leveraging a robust IP portfolio can help companies achieve funding from investors.
Learn more about this valuable topic with Key Takeaways from the session.
February 11, 2021
The IAC Education Team would like to thank all who joined us for our first webinar in the Innovator Series - Going Global with Your IP.
Going Global explored key aspects of IP strategies for companies entering different global markets. The discussion included presentations from Peter Cowan and Jim Hinton, co-founders of IAC, and featured a fireside chat with our guest speaker Dr. Anne Robinson, Chief Strategy Officer at Kinaxis, a leader in supply chain planning software based in Ottawa.
Discussion topics our speakers covered included licensing practices and regimes, best practices for prosecution and enforcement, managing a global IP portfolio and strategy, trademark and branding strategies, multi-jurisdictional patent filings and considerations that are factored into a global IP strategy from a company’s perspective.
Download the key takeaways from the session.