Message from IAC's Founders

Happy New Year!

We would like to take this opportunity to welcome new and potential members. Innovation Asset Collective has been a joint effort with countless support and input from various partners in the public and private sectors. We would like to express our sincere thanks for all this support without which the IAC’s important work would not be possible. IAC now has the exciting opportunity to help change the landscape of innovation in Canada by championing IP and data within the cleantech sector. 


2021 is looking bright

2020 provided us with new opportunities to further develop innovative ways to deal with the new realities facing our businesses and our planet. As we look to the year ahead, 2021 is looking bright for firms continuing to invest in IP.
 
Here are four reasons why you should introduce or keep IP as a central component of your business strategy as we begin 2021:

  1.  Intangible assets are still on the rise: Investments in intangible assets are outpacing tangibles in markets such as Japan, China and India. Even US-based tech giants GAFA (Google, Apple, Facebook and Amazon) continue to focus on IP to help fuel their growth. Going forward, it is essential that companies continue to invest in and integrate IP considerations and protections into their business strategies. There can be no doubt that those that invest in their intangible assets will be in a more competitive position than those who delay or defer IP investments.
  2. Growth through (IP) partnerships will generate stronger outcomes:  With the impact of the pandemic, companies have increasingly looked for alternate ways to pool resources for stronger commercial outcomes, including IP collaborations. Greater openness to collaboration has already generated promising COVID-19 vaccines, and with the launch of Explore IP, Canada’s IP Marketplace, it is now easier to identify possible licensing and collaboration opportunities with public sector patent holders in Canada.
  3. IP (still) matters: Even though there has been a short-term dip in technology-specific patent filings, acquisitions and assertions of operating company patents by NPE’s (non-practicing entities), are projected to accelerate into 2021, which makes growing companies susceptible to being targeted.
  4. Support for IP in Canada has never been stronger: We are seeing the support needed for IP at the provincial level, with BC announcing its First Patent Program and Ontario’s expert panel on IP recommended an IP Action Plan, and nationally with Minister Bains announcing the launch of IAC. COVID has forever changed the world, but the need for innovation and IP as we move past the ‘recovery stage’ to the ‘thrive stage’ has only become more essential for immediate and long-term business success.

There is power in the collective opportunities that Canadian companies are now in a position to capitalize on and to take great Canadian businesses to become competitive global players.

New Events for the New Year! 


Member Meet & Greet

Thursday January 21, 2021 at 3:00pm to 4:30pm EST 

Join fellow IAC members and the IAC team on January 21, 2021 for the first installment of our monthly networking series. This event invites members to connect and get acquainted with the services IAC will be rolling out and how IAC will help you develop, protect, and bolster your company’s IP. The event will close with a special guest speaker sharing some lessons learned, and an open networking opportunity to continue the conversation with other members.

This event is open to IAC members only. If you would wish to explore this event and membership, please contact the membership team by email at member@ipcollective.ca

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